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Jiaodong Online News March 22 (correspondent Rong Weng Peng) Penglai City automobile and parts industry has more than 30 years of development history, mainly in the car modification and the middle and heavy truck rear axle assembly and parts processing.
On December 28th, 2006, the first Beiben heavy truck was in Pengxia, ending the history of the inability to manufacture heavy trucks in the Yantai area, and making Penglai one of the three major heavy truck production bases in the province.
Followed by the North more than 380 Mercedes-Benz companies.
The rise of an industry is just around the corner.
"A car" to drive Penglai half of the country
Cultivate a base
On the leading edge of the industry
The vehicle is "root", but the root is deep. The value of the entire vehicle is not only in itself, but also in the huge supporting system and service system behind the parts.
Regardless of external or internal causes, the development prospects of the North Mercedes-Benz Penglai Company have many advantages:
Look at the market - The demand for domestic trucks has been increasing year by year, an increase of 30.6% year-on-year in 2006, and will continue to increase in the coming years. At the end of the "Eleventh Five-Year Plan", heavy trucks will reach 70% of the total production volume of trucks. The start-up of the Northern Mercedes-Benz Penglai Company is in the expansion phase of the heavy-duty truck market.
Look at the technology - Bei Ben heavy truck adopts German Mercedes-Benz's production technology and is currently one of the two highest technology platforms in the country (the other is Steyr). Eighteen years ago, Baotou Bing introduced and built large-scale production lines such as automobile assembly, paint, axles, frames, and cabs of the world's advanced level at that time. Today, 18 years later, this set of technology still exudes the most dazzling light in the country. The Beiben heavy truck with high gold content has gradually increased its awareness of the masses, and its annual output growth ranks second in the country. After the North Mercedes-Benz Penglai Company is put into production, with the advantage of its brand and technology, it can occupy the market at a sound speed and achieve bigger and stronger in the short term.
Looking at the plan - Baotou North Mercedes-Benz positioning Penglai as one of the three major production bases, with the largest production capacity, the most advanced equipment, the strongest supporting, and the most obvious advantages of export location, and it plays an important role in the overall development planning of the company's headquarters. With the increase in the export volume of Mercedes-Benz vehicles in the north, Penglai has ample room for development.
Seize an opportunity and you will win a leap. Behind the departure of a Beiben heavy truck is Penglai’s opportunity to build a national first-class heavy truck base that has comparative advantages and can fully support the development of local enterprises. In the face of such opportunities, what should we do?
Further expand production. The production capacity of the entire vehicle is the basis for attracting industrial agglomeration. In 2006, the Northern Truck Group headquarters set up a heavy truck with 10,000 units, indicating that the North Mercedes-Benz has already reached the fast lane of large-scale development, and the bringing of the Matthew effect will bring cost advantages. The advantages of marketing lay a good foundation for the impact of 20,000 Taiwan targets in 2007 and the completion of the 11th Five-Year Development Plan of the North Mercedes-Benz. As a "new generation," Penglai Company must improve the technological process as soon as possible, improve the level of workers' operations, ensure that the annual output in 2007 will be 3,000 units, and strive to reach 5,000 units; at the end of the "Eleventh Five-Year Plan", it will reach a production scale of 30,000 units and achieve an output value of 100. 100 million yuan.
Completely improve the process. The four major processes of stamping, welding, painting, and assembly required for complete vehicle production, Penglai Company only possesses the last three items, and the additional stamping process requires a capital of 3-4 billion yuan. Companies need to increase the stamping process through financing, joint ventures, and cooperation to form a complete process.
Sound supporting system. Assist companies to improve the supporting system as soon as possible, especially with the city's 37 parts and components manufacturers docking, in line with the requirements of technology, production capacity to integrate into the supporting system to further reduce the matching radius, reduce production costs.
Strengthen two advantages
Expand space for development
To develop the automobile industry, we must base ourselves on the existing industry base, foster strengths, avoid weaknesses, and highlight features.
As modified vehicles and axles as two major advantages of the city's industry, the market potential is still huge, supporting a higher share.
The city's automobile and parts industry has a history of more than 30 years, mainly in the areas of automobile modification and rear axle assembly and component processing of heavy and medium-duty trucks. FAW Shandong Automotive Refining Plant, Penglai Automobile Refitting Co., Ltd., and Penglai Xinghua Automobile Refitting Co., Ltd. have three car-remodeling companies and have an annual production capacity of 5-30 tons of dump trucks, semi-trailers, vans, and tank cars, and about 20,000 vehicles. The production capacity. There are over 100 varieties of national catalog announcement products such as Liberation Series, Dongfeng Series, and Steyr Series.
Raising the quality of products and the content of science and technology are fundamental to making the two most advantageous resources available.
Not long ago, the renovation and reconstruction of Shanqi Automobile was formally initiated. In August this year, the main project of the South Factory in Nanwang will be completed and will be officially put into operation on October 1. Relocation will not only enable enterprises to re-integrate and re-engineer resources, but also have a profound impact on optimizing the industrial structure and layout of the city, promoting economic development, and improving the urban environment. With this opportunity, the company can achieve expansion and development, form an annual production capacity of 18,000 refitted cars, drive the production capacity of 150,000 bridges and hanging bridges, and take a leading position in the province, which will drive the development of supporting truck industries. It is of great significance.
Technological R&D is the source of life for the company. In July 2006, 72 tank trucks independently developed by FAW Shandong Automotive Refining Factory opened Penglai and brought red hanging color to Angola to achieve a breakthrough in the export of tankers. It is reported that the development of tank cars started in 2004 and began to be exported in large quantities last year. The plant achieved a win-win situation for independent research and development and marketing under the condition that the domestic modified car market continued to slump. Earlier this year, the automotive integrated drive axle housing produced by Penglai Wanshou Machinery Co., Ltd. won the "China's Auto Innovation Achievement - Original Innovation Award." Wanshou Machinery Co., Ltd. is one of the key enterprises in the automobile and parts industry in the city. The acquisition of this award has added a new achievement to the city's automobile and parts industry.
As we all know, the product development cycle of vehicle manufacturers is only 2-4 years. Parts manufacturers will soon be eliminated if they do not update their processes. At the North Mercedes-Benz Company's 2007 Collaborative Matching Material Procurement and Quality Assurance System Work Conference held on January 16 this year, Guo Pingxiao, deputy general manager of the North Benz and deputy party secretary of the Party Committee, emphasized that Northern Benz's supporting companies should use technological innovation as a means to improve product quality. An important way of supporting costs. The investment in independent research and development of enterprises in our city is generally insufficient. In contrast, Chongqing Dajiang Group invests nearly 80 million yuan in R&D funds each year. In response, the head of the city’s automobile and parts industry office stated that they will increase their policies and funds. Supporting efforts will guide enterprises to adapt to the requirements of domestic advanced heavy-duty vehicles such as the North Mercedes-Benz company with high technological content and strong product reliability, and actively expand investment in R&D to effectively meet supporting needs.
Cultivate industrial clusters
Improve the industrial chain
The number of economic growth poles that “a car†can pull may not be counted, but there is no objection to the high degree of correlation, scale efficiency, and large-scale driving of the auto industry. According to the person in charge of the automobile and parts industry, the automobile industry chain mainly includes four aspects: first is the technology of the product, mainly refers to the development of the product; secondly, the purchase of parts and components; the third is the manufacturer of the automobile; fourth It is sales and service. The upstream of the entire industrial chain involves steel, machinery, rubber, petrochemicals, electronics, textiles, glass and other industries; the downstream involves insurance, finance, sales, maintenance, gas stations, restaurants, hotels and other industries. The length of the automotive industry chain is unmatched by the general industry. of. It is precisely because of this that many places have nurtured automobiles as pillar industries.
Automobile parts are an important part of the automobile industry. The procurement cost of raw materials for auto parts accounts for more than 70% of the total vehicle cost. Accelerating the development of auto parts industry will reduce the cost of auto manufacturing and enhance market competitiveness, and further promote the overall automotive industry. The development of and driving Penglai's economy has an important role. According to the information provided by the Industry Office, with the development of the automobile industry, with the help of the development of leading enterprises such as FAW Shandong Automobile Refitting Plant, the automobile parts processing industry in the city has been booming. The existing Wanshou Machinery Co., Ltd. and Tianri Polyurethane Co., Ltd. More than 30 auto parts production companies, such as the company and Yongjin Transmission Machinery Co., Ltd., mainly produce axle accessories, semi-trailer and dump truck accessories, and initially form a complete set of supporting systems with a certain scale and level. Products have gradually integrated into the supporting system of FAW, Dongfeng, China National Heavy Duty Truck, FAW Qingdao Automobile Factory, Yantai Daewoo Heavy Industry and other domestic vehicle companies. It has a certain level and advantage in the supporting industry base and human resources support, and has the conditions and capabilities for supporting the entire vehicle in batches. In 2006, the city’s automobile and parts industry sales revenue reached 6.5 billion yuan, a record high.
However, there are more than 380 supporting enterprises in the North-Benz as the leading enterprise, and only 2 companies are supporting the parts and components enterprises in the city, and the local supporting vehicles used in the automobile industry have to achieve a level of 50%-60%. gap. In response to this problem, the city is at the beginning of the establishment of the company, targeting Chongqing, Baotou, Shaanxi, Jinan, and Northeast China, and other key investment regions to strengthen industry investment, according to production, supporting professional areas, spare parts, logistics service area, living, office functions The three districts in the district plan to build a supporting park in the north of Mercedes-Benz and promote the close matching of heavy truck trucks in the north and local industry gathering.
Up to now, 11 companies have reached cooperation intentions. Chongqing Dajiang Group, a veteran military enterprise, has begun negotiations with Northern Benz about cooperation. They plan to step out of Chongqing and build a new axle plant in Penglai to provide axle support for the North Mercedes-Benz's production base in Penglai. By 2010, Dajiang plans to provide 20,000 sets of supporting axles for the North Mercedes-Benz, accounting for about 1/3 of its share, valued at 800-900 million yuan.